I prepared a GTM plan, product positioning, messaging, and creative strategy + designs to support a first-of-its-kind product launch – podcasts approved for continuing legal education.
After honing in on the value prop and core messaging, I conceptualized creative ways to get this this message across and resonate with the target audience in multiple channels:
Display/Paid Social/Organic Social
I prepared a paid media strategy and several alternate creatives for promoting the product line, including this top contender:
On the organic social side, I created a strategy and post assets for creating buzz about the release – A key component involved sharing content nuggets from the podcasts following release:
I designed and created broadcast announcements to activate this channel with consistent product line branding